The advancement of technology and speedy progress of internet is pushing up people to get news fast. Some years ago people only have the access to news through print news or TV News. The growing use of the internet and accessing internet from every corns of the globe online news’s are come in hand. Consequently this growing of online news challenged upon traditional news media. When people depends on traditional news media production In some cases the news arrived the people some hours or some days later
Now in 2016 people chose mobility and faster temper of life. Online news are available everywhere. Peoples are getting news faster than it was hard to think some years ago. The key to building an authoritative media presence is using all the available resources. Plus, a successful authority strategy includes identifying target audiences and understanding how audiences gather information. News readers continue to move beyond traditional print publications such as newspapers and magazines, and focus on digital news for updates. People are using internet and they can easily get access of the online newspapers. Millions of people all over the world everyday visit the websites of online newspapers. News sites are prime opportunities to build an online presence since reports often include quotations and interviews from field experts. Mobile access to news keeps authority presence in viewer’s hands, ears and on their minds .Online news is here to stay and those seeking an authoritative presence need to include this avenue in their marketing plans. Since mobile viewers often spend less time on the web-sites than desktop users, quotes and interviews that are short and direct have the most impact and the best chance to earn the trust of the viewer.
But online newspaper authority should be very much aware while publishing news on any sensitive issue. They should keep in mind that many people all over the world are following the news. Yellow journalism in this type of newspaper might be more harmful than that of traditional newspapers. So the news should be true and useful.